The Most Important Hour of Your Week

The Most Important Hour of Your Week – Busy Or Productive?

In a recent article, we shared a lot of detail about how we use Harvest to track our various consulting projects and tracked our investment of time.

However during this week’s most productive hour, the team and I started looking in-depth at the reasons behind where the time was being invested.

Are you busy or productive in what you do each day?

When you think of a successful business, you’re normally thinking of a successful machine…

Teams of people that do similar things every day.

In small business, especially as a start up, you ARE all of the departments.

Which means that routine, as much as you might crave it in the early days, isn’t happening all that often.

In The E-Myth Revisited by Michael Gerber, he describes in great detail the difference between the a Technician, a Manager, and an Entrepreneur.

I’ve also found the theory from E-Myth to be completely accurate.

What drives most of your daily activity is what you’re doing and not necessarily what your business needs most.

Busy and Productive Aren’t the Same

Are you busy or productive?

Growing and scaling your business require different mindsets, which are extremely difficult to manage in tandem.

It’s very challenging to shift between what the client right in front of your face each day wants versus how you’ll possibly manage to take on 10, 20, or 50 more clients.

In coaching, I’d train this as the 10,000 Client Conundrum.

When thinking of your daily activity, your systems, and your ability to handle growth, put yourself in this scenario.

If 10,000 of your perfect clients showed up at your door (or virtual door) tomorrow morning, what would happen to your business?

What happens to most businesses in this scenario?

  • 95% of those clients will get bored and wander off, because you don’t have enough time to focus on them.
  • 1% of the clients, who demand the highest focus, will dominate your resources and attention.
  • The remaining 4% will stay curious, hang around a while, with most of them eventually wandering off to someone else who treats them like the 1% of your highest demand clientele.

Even as a business strategist and consultant, this happens in my business often.

This is why knowing whether you’re busy or productive makes such a difference.

Thankfully, a great system (in Harvest) pointed that out very early for us…

When your lowest return clients are your highest resource consumers – you’re busy but not productive.

When your lowest return activity is consuming your most important resource – attention – you’re also busy but not productive.

What are the most famous resource hogs for this type of thing?

  • “I need to build my website.”
  • “I’ve got to organize my books/finances.”
  • “I’m working on writing my book.”
  • “I have to create tons of posts for my social media.”
  • “I need to create more marketing material.”

The worst part about all of this is that you actually do need all of these things.  

It’s when they dominate the earliest parts of your business, when making sales and finding clients is key, that you’re lost.

Most of these activities will keep you very, very busy – or they’ll cost you a lot of resources.

Productive vs Busy?

As a small business, you have exactly two resources.  Time and Money.

You must invest each of them wisely.

My challenge to you for this week:

Which tasks in your day are on the line between busy or productive?

What “busy” tasks are currently taking up more time than they should be?

How do you know exactly how much time they’re taking?

How can you shift those tasks to a lower ratio of resources?

What’s the number one priority that requires your focus for growing your business?

As always – during this most productive hour – we’re here for your growth.

Need feedback?  Share what you’re learning below.

Got friends, family, or colleagues that need help?  Don’t forget to like and share!

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