Find Your Momentum Radio – Episode 2 – Content Marketing Strategy
This Week’s Episode: Content Marketing Strategy
What did we discuss this episode?
- Defining “content” and its role in online and offline marketing.
- The nature of having a content strategy, what it should do for you or your business, and how it impacts your marketing.
- Types of offline content and the “Then What…” rule.
- The two primary types of expertise – content expertise and context expertise. Also, which type makes it easier for you to create content quickly.
- Online content and how it fits in a marketing model.
- The practical definition of marketing.
Find Your Momentum Radio
Every Tuesday at 4 PM Pacific
Money 1055 Sacramento and http://findyourmomentumradio.com