Find Your Momentum Radio – Episode 2 – Content Marketing Strategy – Explore Momentum

Find Your Momentum Radio – Episode 2 – Content Marketing Strategy

This Week’s Episode:  Content Marketing Strategy

What did we discuss this episode?

  • Defining “content” and its role in online and offline marketing.
  • The nature of having a content strategy, what it should do for you or your business, and how it impacts your marketing.
  • Types of offline content and the “Then What…” rule.
  • The two primary types of expertise – content expertise and context expertise.  Also, which type makes it easier for you to create content quickly.
  • Online content and how it fits in a marketing model.
  • The practical definition of marketing.

Find Your Momentum Radio
Every Tuesday at 4 PM Pacific
Money 1055 Sacramento and

Ken Course

Ken Course is known internationally for his high energy, experiential, and interactive presentations that create momentum in lives and businesses.​ He is the founder of Explore Momentum and On Course Marketing, where his Your Momentum Now Community provides small businesses with the resources and connections to create and launch their client-attracting programs. Ken consults and coaches companies worldwide in various industries including speaking, live events, digital marketing, real estate, nutritional supplements, direct sales, and many others.